Why you should organize product teams around customer experiences

By | Agile, Leadership, Organisations, Product management

The world is full of examples of well engineered products that have failed to make an impact. What is common to them is that they failed to resonate with customers because they lack the delight factor – the capacity to offer delightful user experiences.

Such products can feel like a collection of features rather than a product with a focused value proposition. Or if this is not the case, it may be that their value proposition is based on weak assumptions that do not hold true in real life.

I think the way that product teams are organised can contribute hugely to this problem. Read More